What We Do
Our goal is to position your business to reap the rewards of effectively connecting with your female target market.
In order to achieve that goal, we provide four different areas of service:
Sales & Service Training
Does your sales team know that…
In this live, on-site, interactive training your sales team will learn actionable, immediately implementable steps including:
Does your management team have first-hand female perspective?
If you don’t have women somewhere on your decision-making team, you don’t know how your female clients think.
If women don't feel confident to express their point of view, you are missing valuable knowledge.
Advanced market research proves that empowering female employees in specific corporate roles results in increased sales to the female target market.
We will help you identify the required changes in your organization and walk you through implementation.
Does your marketing strategy reach your female target audience?
This service starts with consultations, continues with research, and results in the delivery of a customized marketing strategy which will:
Customer Experience Design
Did you know that 60% of all retail purchase decisions are made within the store?
Since women are responsible for 85% of retail purchases, female-focused product display, customer paths, and signage are critical to your success.
We will help you: