Why Women
Women control the vast majority of the world’s spending, which means a woman is likely making the decision on whether or not to purchase your product.
Right.
Now.

Are you motivating her effectively?

Do you understand her decision-making process, her cultural norms, her behavioral cues, her purchasing priorities or what she’s expecting from her vendors?
What Women Buy
These are the people who are going to make or break your profitability.
It’s time to get to know them.
At home
Women account for 85% of all consumer purchases including everything from cars to health care.
91% of real estate purchases
66% of personal computer purchases
92% of vacation-related purchases
80% of healthcare purchases
65% of automobile purchases
89% of banking services purchases
93% of food purchases
93 % of over the counter pharmaceutical purchases
At work
Women hold the majority of procurement positions in corporate environments. They are:
55% of the world’s purchasing agents
46% of the world’s purchasing managers
52% of the world’s wholesale and retail buyers
69% of the world’s HR managers
59% of the world’s financial managers

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