• Why Women

    Women control the vast majority of the world’s spending, which means a woman is likely making the decision on whether or not to purchase your product.




    Are you motivating her effectively?


    Do you understand her decision-making process, her cultural norms, her behavioral cues, her purchasing priorities or what she’s expecting from her vendors?



  • What Women Buy

    These are the people who are going to make or break your profitability.

    It’s time to get to know them.

      At home

      Women account for 85% of all consumer purchases including everything from cars to health care.

      • 91% of real estate purchases
      • 66% of personal computer purchases
      • 92% of vacation-related purchases
      • 80% of healthcare purchases
      • 65% of automobile purchases
      • 89% of banking services purchases
      • 93% of food purchases
      • 93 % of over the counter pharmaceutical purchases

      At work

      Women hold the majority of procurement positions in corporate environments. They are:

        • 55% of the world’s purchasing agents
        • 46% of the world’s purchasing managers
        • 52% of the world’s wholesale and retail buyers
        • 69% of the world’s HR managers
        • 59% of the world’s financial managers