Women control the vast majority of the world’s spending, which means a woman is likely making the decision on whether or not to purchase your product.
Are you motivating her effectively?
Do you understand her decision-making process, her cultural norms, her behavioral cues, her purchasing priorities or what she’s expecting from her vendors?
What Women Buy
These are the people who are going to make or break your profitability.
It’s time to get to know them.
Women account for 85% of all consumer purchases including everything from cars to health care.
Women hold the majority of procurement positions in corporate environments. They are:
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